Social Media & Marketing Coordinator

About Sweat and Tonic

Sweat, recover, connect: Sweat and Tonic (S&T) brings the best of boutique fitness and wellness under one roof. S&T is Toronto's leading boutique fitness and wellness hub, offering the widest collection of group fitness classes in Canada. From complimentary full-service amenities and an unparalleled range of yoga, Pilates, HIIT, indoor cycling and Lagree Megaformer classes powered by top-of-the-line fitness equipment, custom-programmed lighting, immersive projection screens and state-of-the-art sound systems, to premium spa, recovery and high-tech biohacking amenities - every aspect of S&T has been designed to deliver a best-in-class experience with a hospitality approach. With premium spa facilities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace and event venue, inspires collaboration and innovation. Since opening in 2019, S&T has innovated and expanded state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In spring 2023, S&T opened its first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and opened its second location in Toronto at The Well in December 2023. S&T expanded the brand in June 2025 with a new concept studio, REFORMD - the world’s largest-capacity Lagree studio, and will be bringing a fourth location in Toronto’s prestigious Yorkville neighbourhood in 2026. S&T was the recipient of the 2023 Mariana Tek Lasting Community Award, 2023 ClassPass Best Studio Award, and 2024 Mariana Tek Full House Award, recognizing the commitment to innovation and excellence.

About the Role:

We are seeking a full-time Social Media & Marketing Coordinator on our Marketing team to help support the expansion of the S&T brand and drive customer and revenue growth. The ideal candidate is creative, analytical, results-driven, and self-motivated with a passion for producing high quality work and creating exceptional guest experiences.

Primary Job Responsibilities:

• Plan, create, and execute on high quality marketing programs and activities, including advertising, sales collateral, email campaigns and automations.
• Create content, including graphics, photography & video, copywriting, signage, advertising, and social media posts.
• Help plan the marketing calendar and work with cross functional teams to execute campaigns, promotions, and marketing activities across all of S&T businesses including fitness, events, Tonic Bar, spa & wellness, and retail.
• Support for marketing communications, including external and internal newsletters, studio signage, social media, and other digital collateral.
• Provide support for community management across all social channels.
• Administrative support, including but not limited to team onboarding, data entry, marketing operations.
• Website and app updates, online retail shop, and operating platform, and performing regular audits and improvements to maintain optimal experience and function of the digital S&T experience.
• Provide support for events and partnerships, including working with brand partners, and organizing and attending community events.
• Weekly & monthly reporting, including customer insights, marketing performance, promotions and campaign tracking, ad performance, social media engagement, and more.
• Perform research, analyses, and testing with a variety of tools to gain insights to help shape marketing strategy.
• Monitor existing communities and competitors within target markets to develop ideas, identify emerging industry trends, and drive qualified audiences.

About You:

• 2-3 years of experience in marketing, communications, and/or advertising - ideally in a high volume or fast paced environment.
• Video-first mindset to lead short-form content across Instagram Reels, TikTok, and more.
• Proficient in graphic design, specifically with the Adobe Creative Suite including InDesign, Illustrator and Photoshop.
• Detail-oriented, with a sharp eye for design.
• Ability to understand, interpret, and transform complex ideas and information into easy- to-understand, customer-centric marketing and communications.
• A problem solver who takes initiative, adapts quickly and has the ability to manage multiple projects and deadlines, with flexibility to meet the needs of the business.
• Outstanding organization and time management skills.
• Comfortable working with numbers, making sense of metrics, and using data to drive actionable insights.
• Proficient in Microsoft applications, including Excel and PowerPoint.
• Exceptional written and verbal communication skills, including copywriting and creative writing.
• Confident communicator, comfortable writing emails, presenting ideas, and managing live event logistics.
• Comfortable working independently, collaborating across teams, and communicating with leadership.
• Willingness to work flexible hours, including early mornings, evenings, or weekends when required.
• Interest in boutique fitness, wellness, or lifestyle brands is a strong asset.
• Photography and videography skills required.

Compensation and Benefits:

• Base salary $50,00 - $55,000 dependent on experience
• Quarterly bonus incentive program
• Comprehensive health benefits
• Unlimited S&T membership for you and a loved one
• 20% off S&T credits
• 40% off at Sweat and Tonic shop 
• 20% off at Tonic Bar
• Access to discounts at up to 5,000 retailers across Canada
• Employee Assistance Program
• Top-up parental leave
• Up to $2,500 tuition reimbursement annually
• Annual salary appraisal

Inclusion and Equal Opportunity Employment:

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

www.sweatandtonic.com