Marketing Manager

About Sweat and Tonic

Sweat, recover, connect: Sweat and Tonic (S&T) brings the best of boutique fitness and wellness under one roof. S&T is Toronto's leading boutique fitness and wellness hub, offering the widest collection of group fitness classes in Canada. From complimentary full-service amenities and an unparalleled range of yoga, Pilates, HIIT, indoor cycling, HYROX, and Lagree Megaformer classes powered by top-of-the-line fitness equipment, custom-programmed lighting, immersive projection screens and state-of-the-art sound systems, to premium spa, recovery and high-tech biohacking amenities - every aspect of S&T has been designed to deliver a best-in-class experience with a hospitality approach. With premium spa facilities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace and event venue, inspires collaboration and innovation. Since opening in 2019, S&T has innovated and expanded state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In spring 2023, S&T opened its first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and opened its second location in Toronto at The Well in December 2023. S&T expanded the brand in June 2025 with a new concept studio, Reformd - the world’s largest-capacity Lagree studio, and will be bringing a fourth location in Toronto’s prestigious Yorkville neighbourhood in 2026. S&T was the recipient of the 2023 Mariana Tek Lasting Community Award, 2023 ClassPass Best Studio Award, and the Mariana Tek Best of Boutique Fitness Awards for 2024 and 2025, recognizing the highest studio attendance and commitment to innovation and excellence.

About the role:

We’re seeking an experienced, full-time Marketing Manager to support the expansion of the S&T brand and drive customer and revenue growth for ancillary business units including Reformd, Tonic Spa, Tonic Bar, and the S&T retail shop. The ideal candidate is creative, strategic, detail-oriented, results-driven, and self-motivated; a skilled writer, communicator, and designer, with a passion for producing high quality work and exceptional guest experiences. You will own marketing for these business units from start to finish. As a brand expert and voice of the company, you’ll be responsible for ensuring consistent messaging across all platforms and media, and developing and overseeing brand identity, content creation, social media, PR and communication strategies, community management, and building a strong and positive reputation for the company among internal and external stakeholders.


Key responsibilities:

Marketing strategy & execution

• Own strategy and marketing for S&T’s ancillary services including Reformd, Tonic Spa, Tonic Bar, and the S&T retail shop from top to bottom
• Plan and execute integrated, high quality marketing programs, events, and campaigns across all channels including digital and in-studio.
• Own digital performance & growth marketing, including paid media, email marketing, SEO, and social strategy
• Develop annual marketing calendar and lead seasonal initiatives, promotions, and product launches

Brand, content & communication

• Own and manage social media for Reformd and Tonic Spa
• Create plans for, manage, and execute internal and external communications including but not limited to: newsletters, press releases, presentations, advertising, product launches, events and company announcements, team resources, brand guidelines, and various collateral
• Oversee ambassador program, including strategy, measuring results and driving its success
• Oversee community management and be the voice of the brand across all platforms and media, including engaging with our audience and responding to questions, comments, reviews, and other opportunities with speed and judgment
• Graphic design and content creation, ensuring consistency in visual identity, tone of voice, and messaging across all channels and materials

Cross-functional collaboration

• Work closely with cross-functional teams to strategically plan, manage, and execute campaigns by developing content concepts from ideas to completion
  
• Provide planning and execution support for events and partnerships, including working with brand partners and organizing community events 
• Build relationships with key influencers, community members, and brand partners to increase awareness and engagement, and drive revenues
• Work and coordinate with brand partners, including organizing community events, activations, and marketing collaborations
• Coordinate and engage with instructors and the community to create content, including videos, reels, and photoshoots

Reporting & administration

• Monitor and analyze performance metrics to optimize strategies and report on ROI
• Weekly & monthly reporting, including customer insights, marketing performance, promotions and campaign tracking, ad performance, social media engagement, and more 
• Conduct brand audits and benchmark market research. Identify industry trends and best practices through monitoring competitors, influencers, and other industry leaders to develop ideas and proactively manage marketing and brand strategy
• Administrative support, including but not limited to team onboarding, data entry, and marketing operations

About you:

• 4+ years of management experience in marketing, communications, organic and paid social media marketing, influencer marketing, PR and/or related field
• Undergraduate degree - specialization in marketing, graphic communications, and/or PR preferred
• Extensive experience with social media & communication platforms, including Instagram, Facebook, Threads, TikTok, LinkedIn, Google
• Extensive experience with paid search and social campaigns including Meta Business Suite and Google Ads 
• Skilled graphic designer with experience using the Adobe creative suite, including InDesign, Illustrator, and Photoshop
• Exceptional written and verbal communication skills, including copywriting and creative writing
• Strong understanding of social media publishing tools, metrics, and reporting tools
• Detail-oriented, with a sharp eye and natural talent for visual and informational design
• Proficient in Microsoft applications, including Excel and PowerPoint
• Photography and videography skills are an strong asset
• Customer service and solution-oriented - passionate about problem solving and helping our community
• Outstanding organizational and time management skills
• Ability to understand, interpret, and transform complex ideas and information into easy-to-understand, customer-centric marketing and communications
• Ability to manage multiple projects and deadlines, with flexibility to adapt quickly to meet the needs of the business
• Data-driven, comfortable working with numbers and making sense of metrics, and using data to inform actionable insights
• Interest in fitness, health and wellness, and premium brands
  
  

Compensation & benefits:

• $70,000 - $100,000 base salary dependent on experience
• 10% annual bonus plan
• 3 weeks of annual vacation
• Comprehensive health benefits
• Unlimited S&T membership for you and a loved one
• Annual salary appraisal
• 30% off at S&T shop
• 20% off at Tonic Bar
• 20% off Tonic Spa treatments
• Access to discounts at up to 5,000 retailers across Canada
• Employee Assistance Program
• Top-up parental leave
• Up to $2,500 tuition reimbursement annually
  
  

Inclusion and equal opportunity employment:

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

www.sweatandtonic.com