Brand Partnerships & Events Manager

About Sweat and Tonic

Sweat, recover, connect: Sweat and Tonic (S&T) brings the best of boutique fitness and wellness under one roof. S&T is Toronto's leading boutique fitness and wellness hub, offering the widest collection of group fitness classes in Canada. From complimentary full-service amenities and an unparalleled range of yoga, Pilates, HIIT, indoor cycling, HYROX, and Lagree Megaformer classes powered by top-of-the-line fitness equipment, custom-programmed lighting, immersive projection screens and state-of-the-art sound systems, to premium spa, recovery and high-tech biohacking amenities - every aspect of S&T has been designed to deliver a best-in-class experience with a hospitality approach. With premium spa facilities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace and event venue, inspires collaboration and innovation. Since opening in 2019, S&T has innovated and expanded state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In spring 2023, S&T opened its first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and opened its second location in Toronto at The Well in December 2023. S&T expanded the brand in June 2025 with a new concept studio, Reformd - the world’s largest-capacity Lagree studio, and will be bringing a fourth location in Toronto’s prestigious Yorkville neighbourhood in 2026. S&T was the recipient of the 2023 Mariana Tek Lasting Community Award, 2023 ClassPass Best Studio Award, and the Mariana Tek Best of Boutique Fitness Awards for 2024 and 2025, recognizing the highest studio attendance and commitment to innovation and excellence.

About the Role:

The Brand Partnerships & Events Manager will lead the strategy and execution of revenue-generating partnerships and high-impact events and activations to support the growth of the S&T brand. This role integrates sales leadership and acumen, relationship-building, and brand and creative execution. The individual is results-driven, organized, detail-oriented, and self-motivated, with a passion for producing high quality results and creating exceptional guest experiences. As a representative of the brand, the individual will be responsible for building and maintaining a strong and positive reputation for the company among internal and external stakeholders.

About You:

• 3+ years experience in partnerships, sales & business development, or event management, in luxury hospitality, fitness, wellness or lifestyle / beauty industry
• Bachelor’s degree in marketing, hospitality, or related field preferred
• Strong network within the luxury hospitality, fitness, wellness or lifestyle / beauty industry, with proven experience in securing high-end partnerships
• Excellent negotiation and relationship-building skills, with a proven track record of developing and maintaining successful partnerships.
• Proven experience in event planning and execution, particularly in high-end or corporate settings
• Strong project management and time management skills, with the ability to adapt quickly, manage multiple projects simultaneously and deliver on deadlines
• Knowledge and passion for the fitness and wellness industry, with a keen understanding of current trends and consumer behavior in the luxury market
• Exceptional communication and presentation skills, including written communication, with the ability to convey ideas and proposals clearly, concisely, and persuasively
• Creative, strategic thinker who can innovate and drive new business opportunities
• Detail-oriented and highly organized, ability to uphold the highest brand communication and visual standards
• Experience working with premium brands and understanding their service expectations
• Proficient in Microsoft Office suite including PowerPoint and Excel, Adobe Acrobat, CRM systems, project management software, and event management tools
• Certification in event planning or project management is a plus

Key Responsibilities

Brand partnerships

• Develop and execute partnerships strategies aligned with brand and company objectives for all business lines including Sweat and Tonic, Reformd, Tonic Spa, and Tonic Bar
• Identify, negotiate, and manage high-value partnerships with complementary brands, sponsors, and strategic allies to build a robust sales pipeline, drive revenue growth, and brand visibility
• Manage inbound and outbound sales and partnership inquiries, and develop and execute on outbound sales and partnership strategies
• Monitor and report on partnership performance, ensuring all contractual obligations are met and opportunities for growth are explored
• Attend industry events; cultivate and maintain relationships with key stakeholders in the hospitality, retail, and fitness sectors, ensuring long-term engagement and mutual benefit

Event management

• Plan, manage, and own the programming, logistics, and execution of all on-site and off-site events and activations at the highest brand standards, including but not limited to:
  • Free and paid/ticketed S&T community events
  • Brand partnership activations
  • Brand-sponsored events and classes
  • External sponsorship and industry events
  • Internal team events

Communication & brand execution

• Execute in accordance with all brand standards and ensure all partnerships are brand-aligned
• Work closely and collaborate with cross-functional teams including Marketing, Operations, Fitness, and other business units to strategically plan, manage, and execute campaigns
• Collaborate with marketing and design teams to produce high quality presentations, sales collateral, and other print or digital material that are representative of a premium brand experience
• Ensure a consistent a brand voice, brand image, and storytelling in communications that are representative of a premium brand experience

Reporting & KPIs

• Deliver on annual budget, track performance, forecast revenue, and report on department KPIs
• Prepare and track client proposals, from prospect to conversion, and maintain organized records to the highest standard
• Produce monthly, quarterly, and annual reporting with department KPIs and be able to respond to successes and opportunities
• Manage multiple projects, priorities, and deadlines, with flexibility to adapt quickly to meet the needs of the business, with efficiency, quality, and judgment

Compensation & Benefits

• $70,000 - $90,000 base salary + commission
• 3 weeks of annual vacation
• Extended health benefits
• Unlimited membership for you and a loved one
• 40% off S&T Shop
• 20% off Tonic Bar
• Access to discounts at up to 5,000 retailers across Canada
• Employee Assistance Program
• Top-up parental leave
• Up to $2,500 tuition reimbursement annually

Inclusion and Equal Opportunity Employment:

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

www.sweatandtonic.com