Sales & Events Coordinator

About Sweat and Tonic

Sweat, recover, connect: Sweat and Tonic (S&T) brings the best of boutique fitness and wellness under one roof. S&T is Toronto's leading boutique fitness and wellness hub, offering the widest collection of group fitness classes in Canada. From complimentary full-service amenities and an unparalleled range of yoga, Pilates, HIIT, indoor cycling, HYROX, and Lagree Megaformer classes powered by top-of-the-line fitness equipment, custom-programmed lighting, immersive projection screens and state-of-the-art sound systems, to premium spa, recovery and high-tech biohacking amenities - every aspect of S&T has been designed to deliver a best-in-class experience with a hospitality approach. With premium spa facilities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace and event venue, inspires collaboration and innovation. Since opening in 2019, S&T has innovated and expanded state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In spring 2023, S&T opened its first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and opened its second location in Toronto at The Well in December 2023. S&T expanded the brand in June 2025 with a new concept studio, Reformd - the world’s largest-capacity Lagree studio, and will be bringing a fourth location in Toronto’s prestigious Yorkville neighbourhood in 2026. S&T was the recipient of the 2023 Mariana Tek Lasting Community Award, 2023 ClassPass Best Studio Award, and the Mariana Tek Best of Boutique Fitness Awards for 2024 and 2025, recognizing the highest studio attendance and commitment to innovation and excellence.

About the Role:

We’re looking for a driven and highly-organized Partnerships & Events Associate to help bring Sweat and Tonic’s private events and brand experiences to life. This full-time role supports the planning and execution of private classes, wellness events, and brand activations that drive revenue and deepen community engagement. You’ll manage everything from corporate conferences onsite, brand activations, internal socials, and member facing experiences.

Revenue-driving programs include corporate memberships, private/semi-private bookings, venue rentals and brand partnerships. You’ll liaise directly with clients, vendors, and internal teams to bring events to life while maintaining the highest brand standards and exceptional guest experiences. The role requires strong communication, multi-tasking, and relationship management skills, as well as the ability to thrive in a fast paced, high-touch environment.

This is an in-person role, based in Toronto. Successful candidates must be able to travel between all S&T locations.

Primary Job Responsibilities:

• Support planning and logistics for all event formats, including but not limited to private classes, on-site and off-site activations, private bookings and parties, community events, and internal socials at all locations
  
• Manage the team inbox including inbound leads and inquiries, provide quotes, schedule meetings, and lead tours through to execution of events
• Coordinate execution of all events and activations, including on-site support, signage setup, brand materials, and vendor coordination, as well as coordinating additional staff for events as needed
• Act as a point-of-contact for clients from onboarding through event execution, delivering exceptional and seamless premium experiences to the highest brand standards
• Maintain event calendars, CRM pipelines, and follow-ups, ensuring communication and documentation are consistently updated in Hubspot.
• Provide ongoing administrative support for the corporate membership program, including but not limited to tracking enrollment, eligibility, and regular audits
  
• Collaborate cross-functionally with all departments including, Marketing, Food & Beverage, Fitness, Tonic Spa, and Operations teams to execute flawless events
  
• Own client communications and follow ups for inbound event leads, helping move opportunities through the funnel.
• Coordinate labour and vendor quotes, bookings, and logistics third-party services including but not limited to catering and beverage services, rentals, photographers, and DJs, event supplies, and more
• Create ROS for all events and communicate to various teams pre-execution
• Support ideation, planning, and execution for internal programming, including but not limited to team socials, fundraisers, and company-wide celebrations
  
• Identify and surface opportunities for future partnerships, collaborations, and pop-ups that align with S&T’s brand and community

About You:

• 1 - 2+ years of experience in events, hospitality, or a client-facing role, ideally in a high volume or fast paced environment
• Experience with planning, organizing, and running events
• A creative thinker and self-motivated problem-solver who takes initiative, adapts quickly, and has a passion for creating exceptional guest experiences and bringing premium experiences to life.
• Strong time-management and the ability to adapt quickly, manage multiple projects simultaneously and deliver on deadlines
• Detail-oriented and highly organized, ability to uphold the highest brand communication and visual standards
• An exceptional communicator, including writing emails, presenting ideas, and managing live event logistics.
• Familiar with Google Suite, Microsoft Office, and CRM tools like HubSpot.
  
• Comfortable working independently, collaborating across teams, and communicating with leadership.
  
• Willingness to work flexible hours, including early mornings, evenings, or weekends when required.
  
• Interest in boutique fitness, wellness, or lifestyle brands is a strong asset.
  

Compensation and Benefits:

• Base salary: $51,000 - $57,000 based on experience
• Extended health benefits
• 2 weeks of annual vacation
• S&T Unlimited membership for you and a loved one
• 40% off S&T Shop
• 20% off Tonic Bar
• Access to discounts at up to 5,000 retailers across Canada
• Employee Assistance Program
• Top-up parental leave
• Up to $2,500 tuition reimbursement annually
  
  

Inclusion and Equal Opportunity Employment:

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

www.sweatandtonic.com